Ladies in Leadership Luncheon - Create a Strong (and Authentic!) Visual Identity

Description

Ladies in Leadership is a networking and education series for women, created to inspire them and connect them with other amazing female professionals in the Eden Prairie area. Join us for our quarterly luncheon and enjoy a dynamic program presentation from a leader in your community. 

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This month, we're joined by Elizabeth Peak. Create a Strong (and Authentic!) Visual Identity 

In a world where people form impressions in seconds, your visual identity is a powerful tool—it tells your story before you even speak. But a strong visual identity isn’t about fitting into trends or mimicking others; it’s about crafting a look that reflects who you are (and the business you represent!).

A well-defined visual identity is the first step in every brand-building process. Before you can effectively market yourself or your business, you need to understand who you are. From there, you can define your audience and create a plan to attract the right people. When your visual identity is aligned with your values, personality, and brand message, you create an authentic and lasting impact.

People don’t connect with perfection—they connect with authenticity. Show up as yourself, boldly and intentionally, and you’ll attract the opportunities, relationships, and clients that truly align with you.

Be intentional. Be seen. Be remembered.

Talk Learning Objectives:

1. Discover Your Unique Brand Identity – We will discuss Energetic Typing and give examples of the 4 types. Your own personal energy type influences not only your look, but also the businesses you create! You'll have the opportunity to learn more about your own unique style (maybe the style you didn't know you have!). This will help you clarify your core values, tone, and visual style.

2. Align Your Visual & Verbal Presence – Now that you can SEE your style, let's give you words to describe it! How you talk about your business should be consistent with the look and feel of your brand. We will engage in an exercise to create the words you will consistently use with your brand.

3. Build Consistency & Recognition – Now we want to apply your identity across platforms with a clear strategy to strengthen your brand presence. I will introduce you to the Brand Guide that I create for my clients and give you an opportunity to create one of your own. This guide will help you create consistency in your brand no matter who is helping you with your website, social media, graphic design, video or anything else!

Learn more about Elizabeth!

Website: https://www.yourauthenticreflections.com/

Video: https://www.youtube.com/watch?v=eDhbj1I19f0